(under development)

EMDixon-Roche Designs


Web-app for single business owners to manage and streamline their business inquiries.

My Role

End-to-end design and development.

User Personas

Below I've compiled qualitative and quantitative data from 30 single business owners creating three potential user personas.

User personas based on qualitative and quantitative research

Brand Design Development

I'm in the process of developing a visual identity, and below are some progress shots.

Initial phase of choosing fonts and color palettes

Exploration of font combinations and color variations

Login page layout options and trying out the use of purple

Trying out UI where the login and sign up pages are separate pages